Healthcare
Grüns reached a $50 million run rate in its first year on Shopify Plus, with over 90% of revenue from subscriptions and five brands on the platform.
Grüns reached a $50 million run rate in its first year on Shopify Plus, with over 90% of revenue from subscriptions and five brands on the platform.
Singlife moved 90%+ of computing to AWS, saving S$5m a year, then became Singapore's first insurer to adopt Agentforce.
AIG reports processing record submission volumes with no added headcount after embedding generative AI in underwriting.
Swiss IT services firm NextLink Group used Odoo to cut contract management time by 93.3% and invoice on time across its subsidiaries.
Managed service provider Interhyve replaced siloed tools with Odoo, linking timesheets, helpdesk and subscriptions to bill in half a day.
US jewelry insurtech BriteCo connected its policies to Shopify so jewelers can offer coverage online and in store at the moment of sale.
Kentucky's Purple Toad Winery moved from NetSuite and QuickBooks to Odoo in six months, automating sale-to-invoice flows across 10,000 invoices a year.
Barossa winery Gibson moved tastings, tours and city dinners onto Shopify, taking 500 reservations in nine months on one customer record.
Napa's HALL Family Wines moved ecommerce, tasting room POS and its wine club onto Shopify Plus in seven months, keeping every member payment token intact.
The fast-casual Mediterranean chain rebuilt its website on Shopify in about 15 weeks, lifting conversion 132% and cutting content updates from days to minutes.
A St. Louis cafe group replaced NetSuite and three accounting tools with Odoo, cutting sales order time by 75% and closing year-end inventory by January 2.
A 14-campus system moved finance, HR and student services onto one Workday platform with mobile self-service.
Fast Growing Trees began selling live plants online in 2005, long before most people would consider buying a tree on the internet. It has since served more than three million customers and delivered over 26 million plants and trees. But its name described only part of a catalogue that had grown to more than 1,600 varieties, and consumer research showed it was hard for new customers to remember.
In August 2026 the company completed a move to the Trees.com domain and brand, running on its existing headless storefront built with Shopify Hydrogen. Because the old and new domains could share the same checkout, catalogue, apps and code, a core team of three engineers delivered the change in about two and a half months of build plus two weeks of testing. About 30 days later, 98% of surveyed customers were confident it was the same company, and direct conversion was up 6% on the baseline.
The business sells trees, shrubs, perennials and houseplants online to homeowners, apartment dwellers and business customers, supported by expert consultations and care guides. Its proposition depends heavily on location: which plants are eligible, how long shipping takes and what growing advice applies all vary by where the customer lives. The company had already moved from a Shopify Liquid storefront to a headless Hydrogen build before the rebrand, and later acquired the Trees.com domain, which had previously not been on Shopify.
A rebrand of an established online retailer is risky. The existing domain carried search rankings, paid media performance, customer accounts and integrations, while the acquired domain had its own pages and visitors that needed to be mapped. Returning customers had to recognise their nursery immediately, and first-time visitors had to understand what the business sells.
The commercial case for change was clear. In consumer testing, a fictional control retailer achieved higher awareness than Fast Growing Trees, and leadership felt the name did not reflect the quality of the customer experience, the product or the breadth of the assortment. The challenge was to capture the benefits of a stronger brand without disrupting a location-sensitive shopping journey or losing hard-won search equity.
The company used its Shopify Hydrogen storefront as the vehicle for the rebrand. Because Shopify's infrastructure allowed both domains to use the same app integrations, checkout, pixels, product catalogue and website code, the team could focus on brand, content and communication rather than rebuilding commerce systems.
The Hydrogen build gave the team a password-protected environment to test the new brand alongside the live site. About 1,600 product pages were updated using server-side find-and-replace in the rendering layer rather than a risky bulk content upload.
Shopify Checkout and Shop Pay continued to process orders across the transition, so customers saw no change in how they paid. Customer accounts, native Google and Meta conversion apps and pixels also carried over.
Shopify Functions power pack discounts and a sitewide buy-more-save-more offer, keeping promotional logic consistent across both domains.
Shopify Analytics, including its query language, supported intraday monitoring during the cutover. Shop Campaigns and the Shop app, used since 2025, remain a small share of sales but exceed the company's profit-on-ad-spend thresholds.
The team adapted agent-readable storefront patterns for the headless site and published a page and FAQ explaining the change, helping AI assistants connect the old and new names.
Months before launch, the team paused unrelated experiments and kept page paths and site structure largely unchanged so that any shift in performance could be attributed to the rebrand. It set up 301 redirects, reviewed metadata and JSON-LD structured data, and published an explainer page and FAQ. Customers were introduced to the new name about two weeks before the formal cutover in August 2026, with different messaging for existing customers and first-time visitors, and A/B tests guided wording and placement. A persistent banner linked to the explanation page throughout the transition.
Company-reported research about a month after the change suggests the rebrand achieved its goal without eroding trust. Nearly all surveyed customers recognised the business, and perceptions of quality and selection held steady or improved. Among new customers, recall of the Trees.com name rose substantially, as did perceptions of quality and expertise. Direct conversion also improved in the weeks after the domain change, and the company observed AI assistants such as Gemini, ChatGPT and Claude beginning to link the two names after its explanation page went live.
Because the commerce foundation stayed the same, the team could treat the rebrand as a brand and content exercise. Avoiding a simultaneous replatform reduced risk and made results easier to read.
Pausing unrelated experiments and keeping site structure stable meant any change in performance could be attributed to the new name. Clean measurement is part of a good launch plan.
Clear messaging, a dedicated FAQ and structured data reassured customers and helped search engines and AI assistants understand the transition. Communication deserves as much planning as the technical work.
Shopify Hydrogen, Shopify Checkout, Shop Pay, Shopify Functions, Shopify Analytics, Shop Campaigns
This story is compiled by the ONEXT DIGITAL editorial team from public sources and is shared as an industry reference. Trees.com is not an ONEXT DIGITAL client.
Sources: https://www.shopify.com/case-studies/treesdotcom
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