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Pitsco Education is a STEM education company that supplies hands-on learning kits, curriculum and classroom solutions to K-12 students and educators across the United States. Its catalog runs from robotics, drones and coding kits to individual replacement parts, and its most important customers are not individual consumers but school districts with formal purchasing rules.
For years the company sold online through an in-house ecommerce site built on ASP.Net. That site had become difficult to update and left the internal team with little control over content. Working with an implementation partner, Pitsco assessed its options, selected Shopify Plus and migrated its store to the new platform. The result is a storefront that carries the company's refreshed brand, presents complex educational products with the context teachers need, and connects to Pitsco's ERP so that district buyers can purchase the way their institutions require.
Pitsco Education organises its offering by grade band (PreK-2, 3-5, 6-8 and 9-12), by learning path and by learning environment. Learning paths include robotics, drones and aerospace, computer science and coding, engineering, hands-on science, sustainable energy, competitions and racing, and early childhood. Products are designed for classrooms, makerspaces, afterschool programs and camps, and home learning. Beyond physical kits, the company also provides professional development, assessments, a science curriculum, and classroom furniture and storage. That breadth means the website has to work as a catalog, a curriculum resource and a procurement channel at the same time.
The legacy storefront was a custom ASP.Net build. Because it was developed in-house, every change to layout or content depended on technical effort, and the marketing and merchandising team had limited ability to update the site themselves. For a business whose product range and learning content keep evolving, that lack of control was a real constraint.
The buying journey was the bigger issue. Most of Pitsco's customers are school districts, and districts need things that typical direct-to-consumer stores rarely support: tax-exempt purchasing, complete account profiles and the ability to request a quote instead of paying immediately. At the same time, the product range is unusually varied. A single store has to present a classroom robotics kit, a curriculum-linked bundle and a small replacement part, and each needs different information to help an educator decide.
Pitsco's implementation partner began with a platform assessment before committing to Shopify Plus, then ran the full implementation: technical specifications, information architecture, wireframing, product migration and Shopify development. The aim was a store the internal team could manage day to day, with the institutional buying features handled through integration rather than workarounds.
The catalog was migrated from the ASP.Net site into Shopify Plus, with a new information architecture designed around how educators search: by grade level, by learning path and by product type. Collection pages, such as the Early Childhood collection, open with an explanation of play-based STEM, then offer learning path tiles for robotics, drones, computer science and coding, engineering, energy and life science, product-type tabs with item counts, and filters for grade level and brand.
To serve its core institutional customers, Pitsco's Shopify store was integrated with the company's ERP system. This supports the district buying experience, including tax-exempt purchasing and complete account profiles, so that administrators can transact in line with their procurement rules while Pitsco keeps a single operational record.
Product pages include a single call-to-action that switches between Add to Cart and Request a Quote depending on the buyer. A district purchaser can start a formal quote, while a home educator can check out directly, without the store maintaining two separate journeys.
Because the range spans complete kits and individual parts, the product template was built to be flexible and to surface curriculum and resource information. The Drone Infinity Kit page, for example, shows a grade 8-12 badge, a quantity stepper, a stock indicator and a note on how many students each drone serves, which helps teachers plan purchases around class sizes.
Pitsco had recently refreshed its brand with graph paper backgrounds, torn paper effects, rounded edges and doodles. More than 100 of these brand visuals were integrated into the theme and made editable in Shopify, giving the internal team direct control over how pages look without new development work.
The project followed a structured sequence: platform evaluation, technical specification, information architecture and wireframes, then product migration and theme development, with the ERP connection built to support district purchasing. The public case study does not publish a timeline or launch date, and Pitsco's live site now runs on Shopify, showing the store was carried through to production. Because the old platform made data export and change difficult, migrating the catalog with its grade, learning path and resource attributes intact was a central part of the work rather than an afterthought.
The published case study frames the new site as supporting growth for the business, but it does not release sales, conversion or traffic figures, so the outcomes below are qualitative. What is clear from the source is the shape of the change: Pitsco moved from a technically locked-down storefront to a platform its team can edit, and it now offers district buyers quote, tax-exempt and account features through an ERP-connected store rather than through manual handling.
Pitsco's most important customers are institutions, not individual shoppers. Growing businesses that sell to schools, councils or companies should map the procurement steps those buyers must follow, such as quotes, tax status and account records, and build them into the store from the start.
Connecting the storefront to the ERP lets the website handle institutional orders without creating a second set of records. When an online channel must respect back-office rules, integration is usually more sustainable than manual re-keying or parallel systems.
A large part of the value came from making brand elements and page content editable by the people who run the business. If every update needs a developer, the website will fall behind the product range; a platform the team can manage keeps the catalog current.
Shopify Plus, ERP integration, Shopify theme development, Product data migration, Quote request workflow
This story is compiled by the ONEXT DIGITAL editorial team from public sources and is shared as an industry reference. Pitsco Education is not an ONEXT DIGITAL client.
Sources: https://limelightmarketing.com/featured-work/pitsco-shopify-website/ , https://www.pitsco.com/
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