Shopify tik tok integration: Actionable Strategies to drive more sales ( 2023 Updated )

TikTok has become the world’s third-largest social network, shortly behind Facebook and Instagram. With over a billion active users, 32 minutes per session on average. TikTok is one of the hottest social media apps. Considering both user and operational perspectives, the business opportunity on the platform is huge. Recently, there was good news for Shopify merchants, as Shopify announced a partnership with TikTok to give merchants with stores more access to this trendy social media channel- Shopify tik tok

In this post, we will learn about the world’s fastest-growing video social network and learn how to bring your Shopify store to its market.

1. What is TikTok?

TikTok is a Chinese social media and music video platform launched in 2017. This is a social network to share short, entertaining videos. And so, TikTok videos are often shared a lot on other social networks like Facebook or Instagram. This sharing greatly increases TikTok’s popularity, especially among teenagers. TikTok could be a potential market if you’re targeting teen customers.

2. TikTok  for  Business

TikTok is a community where people share what they like and connect with new brands. Therefore, the platform becomes the perfect place for businesses to reach more users and drive business results. In June 2020 TikTok launched the TikTok for Business tool, which is a platform containing tips, notes, and links to other TikTok platforms. This service also gives vital data on market research and analysis, allowing merchants to better understand the industry and leverage TikTok for their marketing campaigns.

3. TikTok’s Collaboration with Shopify

Shopify established a relationship with TikTok For Business in late October 2020 and joined the TikTok Hashtag Challenge #Shopblack. During this cooperation, the TikTok channel was also made available on the Shopify App Store. This app is the primary tool available to Shopify shops for posting content to TikTok.

Through the TikTok channel, merchants can install Pixel TikTok on their Shopify stores and monitor the performance of their TikTok Ads. To make it almost as easy for users to create content on TikTok, designers have included creative tools such as short video templates and transitions that can create impressive TikTok clips. In addition, TikTok is also willing to offer merchants $300 worth of credit to test the TikTok ad campaign before investing in the channel.

4. Add the TikTok Channel to your Shopify Store

The first step is to go to the Shopify App store and download the free TikTok app.

Click on ‘add app’ to install the Shopify TikTok.

The TikTok channel will display on the left sidebar of the Shopify Admin Dashboard after the installation is complete. From this panel, you should be able to link your TikTok For a Business account to your Shopify store.

I’m already logged in, so I’ll just click Connect on the following screen. You can use your own accounts or switch users by clicking the “Switching User” button.

After you successfully connect to your store, a Tik Tok Business Dashboard will appear. You can control your business Tik Tok account and fully install the Tik Tok channel on your store.

5. Promote your Shopify Store on TikTok

We can begin developing TikTok content to promote your business once the TikTok channel is added to your store. The majority of TikTok content is short movies with effects and music, and if you don’t know how to produce a video like that, you can discover the tools for it on the Tik Tok Business Dashboard.

To prepare your first TikTok content, please go to https://ads.tiktok.com/ and log in with your business account. After that, you can check the Main menu, Assets > Creative, and make TikTok videos on this page. Please click on the Create button to open the Videomaker panel.

Video maker panel, showing 3 options to help you create a complete promotional video.

• Video Template: create a slideshow video for ads. This video will be based on a template that can be edited and modified.
• Smart Video: upload the product images to this Smart Video feature, and it will generate videos with background music. There are many special effects and music available, you won’t need time to learn a new video editing tool or to find no copyrighted song anymore.
• Smart Video Soundtrack: Don’t be concerned if your video lacks a soundtrack. Let the Smart video soundtrack from TikTok find you one. All you have to do is submit the original video to our program and the clever technology will make background music for your no-sound movie.

Once your video content is ready, move on to the campaign setup. On the Dashboard page of TikTok Ads Manager, please click on the Create an Ad button in the middle section.

You’ll set up your campaign on the next page. First, you’ll need to select an Ad objective and make some settings changes.

On the Advertising Objective setting, you will have the same menu as other Ads platforms with Awareness, Consideration, and Conversion. The section on which you should focus on this page is the A/B Testing feature:

This tool allows you to choose between two variables: Targeting and Creative.

• Targeting

– Allows you to target two separate target markets with the same content and landing page at the same time.

• Creative

– You may test two ad contents on the same audience using creative.

Regardless of the strategies of your campaign, this A/B Testing feature will be very useful to optimize your ads. The next step will require you to work with bidding and targeting. TikTok is primarily a smartphone application, thus there will be some mobile-related settings. From this page, you can also select the TikTok Pixel and how to monitor your advertising.

At last, after completing the settings for the ad, you just need to push the ad content that you have prepared for this campaign. When you don’t have a video yet, you can still create video content right on this page. There are two types of ads for you to choose from, Single Video and Singe Image. But only single Video ads will work on TikTok as it is a video-sharing network.

Because the A/B Testing functionality is active in this campaign, you must create two advertisements for it. When you’re through with Ad A, just repeat the process with Ad B, with the only difference being the video’s content. After you have completed the steps above and created a promotional video on TikTok. This advertisement will be delivered at any time as soon as you deposit money into your TikTok Business account.

Conclusion

TikTok’s integration with Shopify has created a wide avenue for Shopify businesses to access the potential market. TikTok is a vital marketing channel for marketers; it is the most downloaded app in the App Store. You can control and alter the parameters of TikTok campaigns directly from the Shopify Dashboard using the TikTok channel app, without having to access any other sites. Good luck, and happy selling!

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