Shopify b2b and wholesale: All You Need to Know

2B on Shopify is a set of features that allow you to sell B2B or business-to-business through the online store without the need to use third-party apps or workarounds to implement B2B complexity and returns. To enter the world of B2B eCommerce, merchants must clearly define business goals and understand the capabilities of each platform. This solution can provide powerful tools to simplify online shopping while preserving the personal relationships that B2B stores rely on.

WHAT IS SHOPIFY PLUS?

The B2B feature is only available for stores with the Shopify Plus plan. Shopify Plus inherits all the great features that Shopify offers. It was born to bridge the gap in eCommerce software for enterprise sellers with complex businesses.

Furthermore, Shopify Plus is also considered to be the icing on the cake for the enterprise level which can serve them with a powerful platform to facilitate their business.

IS SHOPIFY SUITABLE FOR B2B?

Shopify Plus offers a wholesale channel with more Shopify B2B features, not included in other Shopify plans, to fully meet basic B2B requirements.

While Shopify for B2B sometimes doesn’t meet complicated technical requirements and can’t be as flexible and highly customizable as open source platforms like Magento, Shopify B2B’s features are enough for small B2B businesses that are newbies with short views, tight budgets, and constraints. customer network.

Even if you’re struggling to build a website the way you want using just the standard Shopify Plus B2B features, the vast Shopify community includes a host of Shopify apps for B2B to meet specific needs.

CHOOSE A B2B SHOPIFY PRICE PLAN SUITABLE FOR YOUR B2B BUSINESS

Shopify offers 5 main pricing options to choose from based on business goals, budget, personal needs, and more. Overall, these work best with small to medium sized businesses with basic technical setup requirements and limited time to market.

PRICING PLANS	PRICE	SHOPIFY PAYMENTS CREDIT CARD RATE	TARGET USERS
LITE	$9/month	N/A	Those who use a separate platform and need basic e-commerce functionality. Retailers want to sell on Instagram and communicate with their customers through the Messenger app.
BASIC SHOPIFY	$29/month	Start at 2.7% (+0.3$ per transaction)	Small businesses have a limited budget and no advanced sales requirements.
SHOPIFY	$79/month	Start at 2.6% (+0.3$ per transaction)	Small businesses want to scale quickly and generate over $5,000/month.
ADVANCED SHOPIFY	$299/month	Start at 2.4% (+0.3$ per transaction)	Monthly revenues for high-volume businesses exceed $100,000. Merchants who require advanced reporting and third-party services to manage their shipping.
SHOPIFY PLUS	Start at $2000/month	N/A	Midsize companies with larger budgets and total revenues of at least $ 1 million per year, including B2B wholesalers and sellers. Sellers need a dedicated support team to help them run their business.

DIG DEEPER INTO SHOPIFY PLUS B2B FEATURES

Still not sure which Shopify B2B pricing plan to choose for your B2B website? Do not worry! We will find out together.

Option 1

If you’re on a tight budget and want to open an online store with essential B2B features, you can select Basic Shopify, Shopify, or Advanced Shopify to cut costs. To be fair, Shopify doesn’t cover B2B features by default because it wasn’t initially aimed at large businesses.

However, it is easy for merchants to find and install countless Shopify B2B apps available in the market. These tools help your website perform well as a wholesale e-commerce store and facilitate B2B buying avenues.

Option 2

In the meantime, if you have much more sophisticated business needs and are in a stable financial situation, consider Shopify Plus. It offers a wide range of B2B features that cover the main needs of corporate clients for an e-commerce platform.

The feature highlights

Let’s take a quick look at the feature highlights of Shopify B2B (Plus)!

Wholesale Channel
Customized pricing	Wholesale settings
Apply store-wide/all-collection discounts; Set fixed (flat) prices for products/variants in price lists; Adjust different prices to different customers; Set volume-based pricing rules for products/variants.	Price Lists: view and modify any price list; Customers: verify each customer account; Browsing preferences: enable/disable buyers to filter products by supplier/product type and browse items by collection; or decide how products are ordered on a page and which products are featured on the home page; Page settings: create header and footer content; Appearance settings: the logo in the title, the accent color, the background image on the login and password reset pages; Notification settings: Configure notifications sent to your B2B customers; Preferences: The email address; retail prices shown as comparison prices; minimum order amount; preliminary orders for out of stock products; an authorization for registration of a wholesale account; and so on; Tax Exemptions: Prevent customers from being charged taxes; Supported languages: Brazilian Portuguese, English, French, German, Italian, Japanese, Spanish, Polish.
Price lists
Replace your storefront’s original prices with custom prices; Contains information about the products and prices you want to offer and a customer tag to connect your customers to the price list.
Order processing
Send an invoice to be paid through the payment service provider; Provide a personalized invoice email with which the invoice can be paid via another payment method; Accept credit card payment or mark invoice as paid while receiving payment.
Wholesale customers
Merchants can: Set a minimum order value; Research wholesale prices; Invite customers to your B2B store.
Wholesale orders
Use orders or pay in store; Submit draft orders for review; Set a flat shipping rate for your B2B customers.

Some other features

Besides the wholesale channel, there are a few other Shopify B2B features to streamline the online shopping flow for businesses.

Automation	Customer Experience
Shopify Flow: Customize the landing page for returning customers by displaying their interested products; Launchpad – Schedule sales events, introduce new products and automate theme changes; Avalara AvaTax – presents real-time tax calculations during checkout and stores all tax information.	Bulk account inviter: make your site known to everyone in your email network; Script: allows you to develop customized shipping rates for customers; Shop Pay – Boost your crates four times faster than usual; Global Exchange: Recognize foreign money; Payment Personalization Options: Create a personalized payment experience that best fits your brand.
Customer Support
Dedicated Launch Engineer: Take responsibility for getting your business up and running; Devoted Migration: Switch from other B2B e-commerce platforms to Shopify Plus.

Wrapping up!

Shopify is a powerful platform for B2B beginners. Shopify serves the development of small B2B websites by having a large community and app providers. Merchants need skilled B2B developers to help them build a high-selling Shopify B2B store.

Hope that you will have a good experience about Shopify b2b based on the data that ONext Digital has provided. If you are having trouble with this experience you can contact us who will help you get through it.

ONext Digital is one of the Web Development and Service Providers on platforms including Shopify. With experienced web developers, we bring high quality products and services to effectively optimize your business landing page.