The Easiest & Most Effective Shopify marketing strategies to boost sales in 2022

Shopify marketing strategy that will help you double your sales. Online business and marketing go hand in hand. Having a successful dropshipping store and a great range of products isn’t enough to get you a sale. For the business to be effective, it is necessary to implement the right marketing tactics.

Follow this guide for all of the best digital marketing strategies to grow your Shopify revenue

Best Shopify Marketing Strategies to Increase Sales

1. Email Marketing Campaigns

Email marketing is the process of sending emails to existing and potential customers at its most basic level. These emails can be sent in an automated manner (in which case we call it a sequence of autoresponders), or they can be sent out as a weekly or monthly newsletter.

When done right, email newsletter campaigns allow you to build deeper relationships with your subscribers over time, which ultimately translates into increased leads and enhanced sales products for your business.

The most commonly used email campaign types are as follows:

Sending new customers welcome emails (welcome emails get much higher open rates)
Send out promotional emails emphasizing promotions, discounts, and special deals. This is a critical step in increasing your sales.
To retrieve lost carts, use abandoned cart emails.

2. Send push notifications with promotions

Push notifications are a way to share marketing messages and drive traffic to your store. This Shopify marketing strategy can drive sales because push notifications are sent directly to the customer’s browser. Add a push notification app to your Shopify store and start collecting subscribers (discount to encourage more customers to sign up). Then send them a push notification with a browser notification

Common types of push notifications:

Product promotions — discount notifications, discount codes
Sales announcement — sales announcement announcement
Availability notifications — product availability updates
Consider adding discounts and other rewards to your Shopify marketing strategy to get customers interested in receiving push notifications.

3. Add Customer Reviews to Product Pages

Reviews are a tremendous trust indicator, and having them prominently displayed on your product pages will have a significant influence on your sales. This is critical for building social proof for your brand. Customer input will provide a more accurate and full picture of the user and customer experience.

According to a 2015 research by Social Media Link, 83% of customers learn about new items from customer evaluations and social media each month. As a result, it stands to reason that search engines emphasize online evaluations and user comments posted openly across digital networks. Always strive to include product and checkout page reviews.

You’ll need to utilize a review app from the Shopify app store to do this. Positive evaluations can also be shared on social media or in other places on your website. After the goods have been dispatched, send an SMS or email requesting the consumer to submit an honest evaluation. You may also reward reviews by offering a prize or discount to encourage more reviews.

4. Google Ads and Social Media

This is frequently the first Shopify marketing technique that shops employ since it may immediately get your items in front of a large number of consumers. The greatest sites to start conducting advertising campaigns are Google and Facebook. You can spend approximately $5 per day on advertisements and still make a fair profit. Ads may be your best choice if you need to create visitors quickly.

Over 10 million marketers use Facebook advertising to sell their companies. These PPC advertisements are displayed on Facebook’s advertising platform and can appear in:

Facebook’s feed
Messenger
Instagram

Facebook advertising is available in several formats, including single-image ads, video ads, and carousels.

5. Shopify marketing strategy through Seo

If you don’t want to spend lots of budget on paid advertising, then you should be focusing on SEO. The average website gets up to 80% of its traffic from search engines, so it’s important to do search engine optimization. So your customers can find you and your products and services.

Do SEO content marketing and you will be able to send more relevant traffic to your store. This traffic is completely free and it will keep repeating. Although SEO is mostly concerned with blog content marketing, you may also optimize your product pages for search engines.

6. Run a Giveaway on Social Media

Running a social media giveaway or contest is an excellent method to start an online discussion about your company. You can not only raise brand recognition but also create more leads. After all, who doesn’t enjoy receiving freebies? Product giveaways may also help e-commerce shops go viral and produce important user-generated content. Take a look at some popular TikTok contests to discover how much attention a good #hashtag challenge can get you.

Because everyone who joins your contest is interested in your items, they make excellent marketing targets. After the giveaway, provide a 10% discount coupon to all entrants. Your product is on their mind, and they wish they had won it, so a discount might be just what they need to convert into a buyer. Running effective Shopify giveaways is easy with Wishpond. Try out the social promotions tool to see just how powerful these giveaways can be.

7. Video Marketing

Video is one of the best ways to display and promote your products. Right now, short-form video is the leading social media content. With TikTok, Instagram Stories, and Reels, everyone is making fun and engaging videos. According to recent research from Wyzowl, 92% of businesses consider video content important to their overall marketing strategy.

8. Add an Instagram Feed to Your Shopify Store

The inspirational Instagram feed on your Shopify store homepage will increase the time spent on your website and drive traffic to your Instagram channel. With Flockler, you can embed your Instagram feed with your branded content into Shopify – or you can curate the best content from a hashtag campaign.

Here is a three-step guide on how to add the Instagram feed to Shopify:

Collect images and videos from any Instagram Business account or with hashtags.
Choose a layout: Wall, Grid, Carousel, or Slideshow.
Embed Instagram feed on Shopify homepage, products, collections, and more.

9. Podcasts

Shopify marketing strategy through the podcast. People are listening to more podcasts every week. There are two ways to market a new business with podcasts:

Start your own podcast.
Be a guest on someone else’s podcast.

Running a podcast can be a great way to reach an audience and expand your business. Podcast hosts are always looking for interesting people to interview. If you have an interesting story, industry experience, or valuable information to share, you have the opportunity to be a guest on any podcast.

10. Automate your Shopify marketing strategy

One of the most beneficial aspects of utilizing Shopify as a platform is the ability to automate many of your processes using the built-in Shopify applications. Here are some time-saving functions you can automate:

– Social Advertising: Shopify store owners may connect their Shopify business to social networking sites and share items with a single click on these platforms.

– Interact with customers: Regular automatic updates will keep consumers and prospects engaged and interested in your company. Email communications, site advertising, and other methods may be included.

– Internal communication and program management: By linking your Shopify store with programs such as Google Sheets, Airtable, and others, you can easily keep a watch on your Shopify store.

Shopify Marketing Channels

Once you’ve got your Shopify store up and running, what are the best Shopify marketing channels to focus on? There are a few marketing channels that consistently achieve the best results for most Shopify stores:

Email marketing
Social media (Facebook, Instagram, Pinterest, TikTok)
SMS marketing
YouTube
Your Shopify website (optimized for conversions)

Instead of focusing on too many Shopify marketing channels, aim to optimize the most important ones first to ensure maximum engagement and conversions.

What Shopify Marketing Strategy is Best for You?

Every business has a unique audience and requires a unique marketing plan. Using a combination of these strategies is best. However, don’t try to do too much at once.

Currently, ONEXT DIGITAL provides you with a superior Shopify Development Service that is not inferior to the world’s top names. If you have further questions about IT outsourcing, please contact us. We can be your trusted partner to create successful projects and help your business achieve its goals quickly.