How to Hire a Shopify SEO Expert in 5 Easy Steps

Shopify provides an excellent platform for creating and managing an e-commerce website. It offers a lot of features and benefits, such as ease of use, security, scalability, and customization. However, having a Shopify store is not enough to succeed in the competitive e-commerce market. You also need to optimize your store for search engines, such as Google and Bing, so that potential customers can find you when they search for products or services related to your niche. This is where a Shopify SEO expert can help you. But how to hire a Shopify SEO expert? Let’s explore through this article.

What is a Shopify SEO Expert?

A Shopify SEO expert is a professional who specializes in improving the visibility, traffic, and conversions of Shopify stores. They can help you with various aspects of SEO, such as keyword research, site structure, content creation, technical SEO, link building, and analytics. They can also help you with other aspects of digital marketing, such as social media, email marketing, and paid advertising.

Why you should hire a Shopify SEO Expert?

Here are several reasons why enlisting the services of a Shopify SEO Specialist for your online store is advantageous:

– Enhance your website’s visibility on search engines such as Google and Bing, potentially attracting more organic traffic and prospective customers.

– Improve your site’s performance in terms of speed, user-friendliness, and conversion rates, thereby enhancing the overall user experience and boosting sales.

– Develop and execute a tailored SEO strategy for your store, taking into account factors such as your industry, niche, products, and objectives.

– Save both time and money by delegating the technical and creative aspects of SEO to an expert, allowing you to focus on managing and expanding your business.

– Stay competitive by staying abreast of the latest SEO trends, best practices, and algorithm changes with the assistance of a Shopify SEO Expert.

How to hire a Shopify SEO Expert in 5 steps

1. Define your goals and budget

The first step to hiring a Shopify SEO expert is to define your goals and budget. What do you want to achieve with SEO? Would you like to get more people visiting your website naturally, boost your sales, or make more people aware of your brand? Do you have a particular group of people you want to reach, a market you’re aiming for, or a specific area you’re focusing on? Are there other businesses or difficulties you’re up against that you need to deal with?

Having clear and realistic goals will help you communicate your expectations and measure your progress with the Shopify SEO expert. It will also help you determine the scope and duration of the SEO project, and the level of expertise and experience that you need from the Shopify SEO expert.

Next, you need to define your budget. How about investing in SEO? How much can you put into hiring a Shopify SEO expert? Would you prefer paying them by the hour, monthly, or for the whole project? How will you see if the SEO is making money?

Having a clear and realistic budget will help you find a Shopify SEO expert who can work within your means and deliver the best value for your money. It will also help you negotiate the terms and conditions of the SEO contract, and avoid any surprises or disputes later on.

2. Search for Shopify SEO experts

The second step to hiring a Shopify SEO expert is to search for them. There are many ways to find Shopify SEO experts, such as:

Asking for referrals from your network, such as friends, family, colleagues, or other Shopify store owners who have worked with Shopify SEO experts before.
Searching online, such as on Google, Bing, or social media, using keywords such as “Shopify SEO expert”, “Shopify SEO service”, or “Shopify SEO agency”.
You can explore internet platforms like the Shopify Experts Directory, Upwork, or Fiverr to discover and engage freelance or agency Shopify SEO specialists. Contacting Shopify SEO experts directly, such as by visiting their websites, sending them emails, or calling them on the phone.

When searching for Shopify SEO experts, you should look for the following criteria:

Experience and expertise in Shopify SEO, such as the number of years, projects, or clients that they have worked with, and the results that they have achieved.
Portfolio and testimonials, such as the examples of their work, the feedback from their previous or current clients, and the ratings or reviews that they have received.
Communication and professionalism, such as the way that they respond to your inquiries, the clarity and honesty of their proposals, and the respect and courtesy that they show to you.

3. Evaluate and compare Shopify SEO experts

The third step to hiring a Shopify SEO expert is to evaluate and compare them. After you have found a few potential Shopify SEO experts, you should contact them and ask them for more information, such as:

Their SEO strategy and plan, such as the steps, methods, and tools that they will use to optimize your Shopify store, and the timeline and milestones that they will follow.
Their SEO pricing and contract, such as the amount, frequency, and mode of payment that they will charge, and the terms and conditions that they will agree to, such as the scope, duration, and deliverables of the SEO project, and the guarantees, warranties, or refunds that they will offer.
Their SEO reporting and communication, such as the frequency, format, and content of the SEO reports that they will provide, and the channels, methods, and expectations of the SEO communication that they will maintain.

After you have gathered enough information from the Shopify SEO experts, you should evaluate and compare them based on the following criteria:

Quality and relevance, such as how well their SEO strategy and plan match your goals and budget, and how effectively their SEO portfolio and testimonials demonstrate their skills and results.
Value and affordability, such as how reasonable and competitive their SEO pricing and contract are, and how much ROI they can generate for your Shopify store.
Trust and reliability, such as how transparent and consistent their SEO reporting and communication are, and how confident and comfortable you feel working with them.

4. Hire and onboard the Shopify SEO expert

The fourth step to hiring a Shopify SEO expert is to hire and onboard them. After you have evaluated and compared the Shopify SEO experts, you should choose the one who best meets your criteria and expectations, and who you think can deliver the best results for your Shopify store.

To hire the Shopify SEO expert, you should:

Confirm the SEO contract, such as by signing the agreement, paying the deposit, or setting up the payment method.
Provide the SEO access, such as by giving them the login credentials, permissions, or API keys to your Shopify store, Google Analytics, Google Search Console, or other tools that they need to optimize your store.
Set the SEO expectations, such as by discussing the goals, budget, timeline, and milestones of the SEO project, and the roles, responsibilities, and expectations of both parties.

To onboard the Shopify SEO expert, you should:

Introduce the SEO expert, such as by announcing them to your team, customers, or stakeholders, and explaining their role and contribution to your Shopify store.
Support the SEO expert, such as by providing them with the information, resources, or feedback that they need to optimize your store, and by resolving any issues or challenges that they face.
Monitor the SEO expert, such as by tracking their progress, performance, and results, and by reviewing their reports, communication, and deliverables.

5. Review and optimize the Shopify SEO expert

The fifth and final step to hiring a Shopify SEO expert is to review and optimize them. After you have hired and onboarded the Shopify SEO expert, you should not just sit back and relax. You should also review and optimize them regularly to ensure that they are doing their job well and that you are getting the best results for your Shopify store.

To review the Shopify SEO specialist, you should:

Measure the SEO results, such as by using tools such as Google Analytics, Google Search Console, or Shopify Reports, to track and analyze the key metrics and indicators of your Shopify store’s SEO performance, such as traffic, rankings, conversions, and sales.
Evaluate the SEO expert, such as by using feedback from your team, customers, or stakeholders, to assess the quality and effectiveness of the Shopify SEO expert’s work, such as their strategy, plan, methods, tools, reports, communication, and deliverables.
Compare the SEO expert, such as by using benchmarks from your industry, market, or niche, to see how the Shopify SEO expert’s work and results compare to your competitors or best practices.

To optimize the Shopify SEO specialist, you should:

Celebrate the SEO successes, such as by rewarding, praising, or thanking the Shopify SEO expert for their achievements, and by sharing their successes with your team, customers, or stakeholders.
Address the SEO issues, such as by identifying, discussing, or resolving any problems or challenges that the Shopify SEO expert faces or causes, and by providing them with constructive feedback or suggestions for improvement.
Adjust the SEO strategy, such as by revising, updating, or changing the goals, budget, timeline, or milestones of the SEO project, and by adapting, modifying, or enhancing the SEO strategy, plan, methods, tools, reports, communication, or deliverables.

Conclusion

These are the five easy steps to hiring a Shopify SEO expert for your online store. By following these steps, you can find and hire a Shopify SEO specialist who can optimize your store for search engines, and help you increase your visibility, traffic, and sales.

However, finding and hiring a Shopify SEO expert is not a one-time task. It’s a continual procedure that necessitates consistent assessment and enhancement. You need to work closely with the Shopify SEO expert, and monitor, evaluate, and improve their work and results.

If you need help with finding and hiring a Shopify SEO specialist, you can contact ONextDigital, a leading web development company that specializes in Shopify SEO. We offer a range of services, such as web development, mobile app development, UX/UI design, and white label software service. We can help you create a stunning, fast, and secure Shopify store that meets your needs and goals.