How Salesforce B2B Commerce Can Boost Your Business Growth in 2024

Are you looking for a way to grow your business in 2024 and beyond? If so, you might want to consider Salesforce B2B Commerce, a powerful and flexible B2B ecommerce platform that can help you achieve your goals and increase your revenue. In this article, we will explain what Salesforce B2B Commerce is and how it works, and we will show you how it can provide you with the following benefits and features.

What is B2B Ecommerce?

B2B ecommerce, or business-to-business ecommerce, is the process of selling products or services online between businesses. It is different from B2C ecommerce, or business-to-consumer ecommerce, in many ways, such as the complexity of the transactions, the size of the orders, the number of decision-makers, and the level of personalization.

B2B ecommerce is not a new concept, but it is growing rapidly and becoming more important than ever. According to a report by Forrester, B2B ecommerce sales are expected to reach $1.8 trillion by 2023, accounting for 17% of all B2B sales in the US. Moreover, B2B buyers are increasingly demanding the same level of convenience, speed, and quality that they experience as consumers in B2C ecommerce.

This is where Salesforce B2B Commerce comes in.

What is Salesforce B2B Commerce?

Salesforce B2B Commerce is a B2B ecommerce platform that is built natively on the Salesforce platform, the world’s leading CRM (customer relationship management) system. It enables businesses to create and manage multiple online storefronts, catalogs, and pricing models, and to deliver personalized and engaging buying experiences to their customers. It also supports complex ordering processes, such as subscriptions, contracts, and quotes, and empowers sales reps and service agents to order on behalf of customers and provide support. Furthermore, it leverages artificial intelligence (AI) and machine learning (ML) to provide recommendations, predictions, and insights that help businesses optimize their performance and strategy.

Salesforce B2B Commerce has the following features:

Built natively on the Salesforce platform: Salesforce B2B Commerce benefits from the features and capabilities of the Salesforce platform, such as security, scalability, innovation, integration, and AI.
Integrate with other Salesforce products and services: Salesforce B2B Commerce connects your B2B ecommerce platform with your CRM system, your sales and service teams, your marketing campaigns, and your commerce cloud.
Support complex ordering processes: Salesforce B2B Commerce handles large and recurring orders, contracts and agreements, and quotes and negotiations.
Leverage artificial intelligence and machine learning: Salesforce B2B Commerce uses Einstein AI, the AI-powered platform of Salesforce, to personalize and optimize your customer experiences and journeys, and to enhance and automate your business processes and operations.

Benefits of Salesforce B2B Commerce

Streamline Operations, Reduce Costs, and Increase Efficiency

One of the main benefits of Salesforce B2B Commerce is that it can help you streamline your operations, reduce your costs, and increase your efficiency. By using Salesforce B2B Commerce, you can:

Automate and simplify your workflows, processes, and transactions, and eliminate manual tasks and errors that can slow you down and increase your risks.
Reduce your operational costs and overheads by saving time, resources, and money that you would otherwise spend on maintaining and updating your systems, software, and hardware.
Increase your efficiency and productivity by enabling faster and smoother operations, and by integrating your B2B ecommerce platform with your other Salesforce products and services, such as Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud.

Deliver Personalized and Engaging Buying Experiences

Another benefit of Salesforce B2B Commerce is that it can help you deliver personalized and engaging buying experiences to your customers. By using Salesforce B2B Commerce, you can:

Customize and tailor your storefronts, catalogs, and pricing to suit different customer segments and preferences, and to reflect your brand identity and value proposition.
Enhance your customer engagement and loyalty by providing relevant and timely content, offers, and recommendations that match your customers’ needs and interests.
Improve your customer satisfaction and retention by providing seamless and consistent buying experiences across multiple channels and devices, and by offering flexible payment options and invoicing.

Leverage Data and Insights to Optimize Performance and Strategy

A third benefit of Salesforce B2B Commerce is that it can help you leverage data and insights to optimize your performance and strategy. By using Salesforce B2B Commerce, you can:

Collect and analyze data from various sources and touchpoints, such as your B2B ecommerce platform, your CRM system, your marketing campaigns, and your customer feedback.
Generate and access insights and reports on your performance, trends, and opportunities, such as your sales, revenue, conversion, retention, and customer satisfaction metrics.
Optimize your strategy and decision making by using data-driven insights and best practices, and by testing and experimenting with different scenarios and variables.

Features of Salesforce B2B Commerce

Built Natively on the Salesforce Platform

One of the main features of Salesforce B2B Commerce is that it is built natively on the Salesforce platform, the world’s leading CRM system. This means that Salesforce B2B Commerce benefits from the features and capabilities of the Salesforce platform, such as:

Security: Salesforce B2B Commerce is hosted on the cloud, and uses the same security standards and protocols as the Salesforce platform, which is trusted by more than 150,000 customers worldwide. This means that your data and transactions are safe and secure, and that you can comply with the regulations and requirements of your industry and region.
Scalability: Salesforce B2B Commerce can scale with your business, and handle any volume and complexity of your B2B ecommerce transactions. You can easily add or remove features, functions, and integrations, and adjust your capacity and performance as needed, without compromising your speed or quality.
Innovation: Salesforce B2B Commerce is constantly updated and improved, and uses the latest technologies and best practices to provide you with the most advanced and cutting-edge B2B ecommerce platform.

Integrate with Other Salesforce Products and Services

Another feature of Salesforce B2B Commerce is that it integrates with other Salesforce products and services, such as Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud. This means that Salesforce B2B Commerce enables you to:

Connect your B2B ecommerce platform with your CRM system, and have a 360-degree view of your customers, prospects, and partners. You can access and update your customer information, history, and preferences, and use them to personalize and optimize your B2B ecommerce transactions.
Connect your B2B ecommerce platform with your sales and service teams, and empower them to order on behalf of customers and provide support. You can also enable your customers to self-serve and access their account information, order status, and support tickets.
Connect your B2B ecommerce platform with your marketing campaigns, and drive more traffic, leads, and conversions to your online storefronts. You can also use your B2B ecommerce data and insights to create and execute targeted and effective marketing campaigns across multiple channels and devices.
Connect your B2B ecommerce platform with your commerce cloud, and manage your inventory, fulfillment, and shipping. You can also use your commerce cloud data and insights to optimize your product mix, pricing, and promotions.

Support Complex Ordering Processes

Another feature of Salesforce B2B Commerce is that it supports complex ordering processes, such as subscriptions, contracts, and quotes. This means that Salesforce B2B Commerce enables you to:

Handle large and recurring orders, and offer flexible payment options and invoicing. You can also enable your customers to modify, cancel, or renew their orders, and to track their order status and history.
Manage contracts and agreements, and enforce your terms and conditions. You can also enable your customers to view, sign, and renew their contracts, and to access their contract details and documents.
Generate and manage quotes, and negotiate and close deals. You can also enable your customers to request, accept, and reject quotes, and to compare and choose the best offer.

Leverage Artificial Intelligence and Machine Learning

Another feature of Salesforce B2B Commerce is that it leverages artificial intelligence (AI) and machine learning (ML) to provide recommendations, predictions, and insights. This means that Salesforce B2B Commerce uses Einstein AI, the AI-powered platform of Salesforce, to:

Personalize and optimize your customer experiences and journeys, and provide relevant and timely content, offers, and recommendations that match your customers’ needs and interests. You can also use Einstein AI to segment and target your customers based on their behavior, preferences, and profile.
Enhance and automate your business processes and operations, and provide faster and smoother transactions. You can also use Einstein AI to predict and prevent issues, such as fraud, errors, and churn, and to resolve them quickly and efficiently.
Generate and access insights and reports on your performance, trends, and opportunities, and use them to optimize your strategy and decision making. You can also use Einstein AI to benchmark and compare your performance with your competitors and industry standards, and to identify and exploit new markets and niches.

Conclusion

As you can see, Salesforce B2B Commerce is a powerful and flexible B2B ecommerce platform that can help you boost your business growth in 2024 and beyond. Whether you want to streamline your operations, reduce your costs, and increase your efficiency, deliver personalized and engaging buying experiences to your customers, or leverage data and insights to optimize your performance and strategy, Salesforce B2B Commerce has the features and capabilities to help you achieve your goals and increase your revenue.

Do you want to learn more about Salesforce B2B Commerce? If so, you can trust OnextDigital. We are a leading digital agency that provides web development, mobile app development, UX/UI design, and white label software services. Moreover, we have extensive experience and expertise in creating and managing B2B ecommerce platforms. We can help you implement and integrate Salesforce B2B Commerce with your existing systems and processes. We would love to hear from you and show you how Salesforce B2B Commerce can boost your business growth in 2024. Therefore, contact us today.’