Luxury Jewellery E-commerce Website Boosts Conversions to 3.5%

APPLES & FIGS Jewellery, a high-end jewelry brand in the UK, previously focused mainly on sales through showrooms and select retail channels, with its old jewellery website serving only as a basic product catalog, lacking direct online purchasing features and underutilizing global e-commerce potential. We analyzed the user experience and redesigned the jewellery e-commerce website on the Magento 2 platform with an elegant, fully responsive design, implemented a multi-store system for multiple countries, integrated secure payment methods (Stripe, PayPal, Apple Pay), synchronized product–order–inventory management in real time, and optimized SEO and page load speed. As a result, the brand successfully expanded into the US and EU markets, improved the shopping experience, and increased the conversion rate from 1.8% to 3.5%, while we continue to maintain and further develop the jewellery e-commerce webstore to ensure stable and up-to-date operations.