Shopify blog: The cost – effective way to promote your Shopify store organically

Do you believe that the product page provides all the information that customers require about your products and services? Product descriptions only describe the product, not showing usability details or advantages of use. To bring visitors closer to your brand, you should start blogging on Shopify stores.
In this article, we will show you how to use Shopify blog cost-effectively to promote your Shopify store organically.

Benefits of  Shopify Blog

 

Building Brand Awareness

Shopify Blog gives you the opportunity to share data about your products and services, giving potential customers an insight into what makes your business unique. You can also write about topics that are relevant to your industry or niche so that people interested in those topics will find your content through search engines like Google.

Great way to gain traffic on your Shopify Blog

Shopify blog are a great way to drive traffic to your website by increasing SEO rankings. This is especially important if you’re looking to attract customers who may not have heard of your brand. These people will likely see your blog before they hear about it elsewhere as it ranks higher than many other sites in search results pages due to high quality content and keyword optimization efforts over time.

Help you connect with customers

Shopify blog provide a great opportunity for you to connect with customers in an intimate way that’s not like marketing – it makes them feel like they know you as a person, which builds trust and increases sales sell. The best way to do this is to give them the information they want, need, and enjoy reading. Shopify blog can help you do this by publishing articles related to the products or services you offer.

Generate leads

Shopify blog can also help generate leads by providing an educational resource where people can learn more about your products and services before making a purchasing decision – especially if you pitch your offer. Call to action into each post so readers know how they can contact you if they have any questions or need help deciding which product is right for them.

How to Enable Shopify Blogging on Your Store

Add Blog Section to your Shopify Store

1. Sign in to your Shopify store.
2.  Go to Online Store > Themes.
3. Click the Customize button.
4. Click the Add Section button. This will open a list of sections you can add to your homepage.
5. Select Blog Posts option and click the Select button.
6. Click on Blog Posts section. Here you can modify the default settings according to your needs.

Create your first blog

If you haven’t created a blog post yet, follow these steps to create a new blog with a custom name. To do these steps, you need to create one blog post at the same time.

1. From your Shopify admin, click Settings > Apps & Sales funnels.
2. From the Apps and Sales funnel page, click Online Store.
3. Click Open Sales Channel.
4. Click Blog Posts.
5. Click Create blog post.
6. In the Title field, enter a title for your blog post.
7. In the Content field, enter the content for your blog post.
8. In the Organization section, from the Blog drop-down menu, select Create a new blog.
9. In the Blog Title field, enter a title for the blog.
10. Click Save .

Edit blog name

1. From your Shopify admin, go to Online Store > Blog Posts.
2. Click Manage Blogs.
3. Click on the name of the blog to edit.
4. On the Edit blog page, enter the new name you want for your blog in the Title field.
5. Click Save .

Edit search engine listings for a blog

You can edit the text that appears in search engine results for a blog. Use descriptive titles and descriptions to help new customers find your online store and convince them to click the link.

1. From your Shopify admin, go to Online Store > Blog Posts.
2. Click Manage Blogs.
3. Click on the name of the blog to edit.
4. In the Search Engine Listing Preview section, click Edit Site SEO.
5. In the Page Title field, enter a descriptive title. This title will show up as a link in search engine results. You can enter up to 55 characters in the title.
6. Enter a description for the search engine listing. Make sure to include relevant keywords to help new customers find your link, and include your business name. You can enter up to 320 characters in the description.
7. In the URL and handle section, you can edit the web address. In most cases, you won’t need to make changes to the web address. If you make changes, make sure you’ve set up a URL redirect from the old web address. The URL must not contain any spaces. Handles are used in the theme design.
8. Click Save .

To enable or disable comments on Shopify blogs

1.  Go to Online Store > Blog Posts.
2.  Click Manage blog.
3. Click on the blog name you want to edit.
4. In the Comments section, select one of the three options that you want, then click the Save button.

The best ways to promote your products on a Shopify blog

Add a simple signup form to every blog post

Add a subscription box to promote users to leave their email address. Grow your marketing list and send updates to nurture every visitor into your current customer.

Post content on social networks

Enrich your social media followers’ feed with content from your online store if you’re wondering how to promote your blog for free. It is important to monitor the activity of your followers to show your content at the right time.

Connect with other bloggers

It is normal practice among bloggers to link to other blog posts for promotion. Other authors can impart the content on your blog with their visitors: on Facebook, Twitter or on their website.

Organic traffic helps to get the most visitors on Shopify blog

Organic search was at the top of the list of traffic sources for eCommerce websites in 2016. Ranking high on Google search is essential if you want your business to succeed. Even if your potential audience is small, blogging could be your choice for the following reasons:

1. Google’s algorithms favor active sites over passive ones
2. Sites with more pages (and if you run a blog, the number of pages will increase) rank higher
3. More links to your site add significant weight to Google
4. More links to product pages influence the potential discovery of the latter by your customers

Shopify blog examples with the best strategy

1. The Farmer’s Dog

Farmer’s Dog Digest uses multiple images to break up the text and add visual interest to the blog. Pet food retailer, The Farmer’s Dog uses a blog cleverly named ‘Digest’ to help dog owners get the information they need.

2. Gymshark

The focus of a Gymshark blog should always be on providing value to their potential customers. In the post, Gymshark does not advertise their products. Instead, they show you six arm exercises (complete with gifs) that you can use in your next workout.

3. Muse

They uses its blog to engage newcomers to meditation, showcase their expertise, and support the benefits of their product. They used colors and typography that reflect your brand image and voice to match those same emotions.

4. Tushy

Tushy have a unique and fun blog that they use to convey their unique brand voice. It’s a great way to win the hearts and minds of your visitors. Offer a mix of entertaining posts and helpful content that gives your audience everything they’re looking for.

Conclusion

Having a Shopify blog is very important for increasing traffic to your Shopify store and boosting its sales, while also generating a pool of potential customers. Through this article, we hope that you already know the cost effective way to promote your Shopify store organically and the power of Shopify blog writing.
If you are still having difficulty developing your digital customization and services, contact us immediately. At ONEXT DIGITAL, we provide leading IT services to best grow your Shopify store.