How to offer free shipping on your Shopify store to increase sales

Offering free standard shipping is one of the best ways to generate more shoppers on Shopify. Customers are more likely to keep making purchases when they don’t have to worry about some last-minute expense being added to their cart. Free shopping is pretty easy using the Shopify e-commerce platform. However, using Shopify free shipping as a strategy to improve your business is another matter entirely. In this article, we will step by step offer Shopify free shipping on your store to drive more sales.

Why does Shopify need to offer Free Shipping?

Here are the many exciting benefits that come with the free shipping Shopify offer:

Increase sale revenue

• Shopify stores that offer free shipping can increase sales by up to 10%.
• Offering free shipping can increase conversion rates by about 50%.
• Free shipping on online orders boosts orders by 90%.
• You can get 48% more new customers with the lure of free shipping and discounted shipping.

Increase average order value

Free shipping is so appealing that customers will spend more and more to achieve the minimum and maximum free shipping charges. 52% of shoppers will add more items to take advantage of free shipping.

Reduce cart abandonment

According to one report, 58% of buyers abandon their shopping cart because shipping prices make things seem expensive. So, shipping costs are one of the key factors that make potential buyers leave their items on carts instead of buying them. The free shipping will convince the customer to complete the purchase process, which any owner wants for his Shopify website.

Drive customer loyalty

It’s not enough to get new customers – you want existing customers to buy again and again. You can do so easily by offering free shipping. In addition to discounts on shipping, offering great shipping will keep your buyers coming back.

When Should You Offer Free Shipping

Here are some structures you can implement to help you offer free shipping to your customers:

Minimum order value

You can choose to set a minimum order value for your customers before they can qualify for free shipping. This will act as a threshold allowing you to retain some of the profits while offering free shipping.

Select Products

There are times when you have an excess of something in stock and you need to reduce it. In times like these, you can choose to offer free shipping on those specific products or combine products to quickly sell out and reduce your inventory.

Promo Code

You can also give new customers or recent email subscribers a one-time promo code to qualify them for free shipping. Additionally, it will help people fall in love with your brand from the start.

Peak sales period

Most businesses tend to increase sales during specific peak sales periods like Black Friday, Mother’s Day, and Christmas Day. The biggest earning seasons fall during these times.

How to offer free shipping and stay profitable

Although offering free shipping can boost sales, it doesn’t guarantee higher profitability. When giving your consumers free delivery, keep the following in mind.

1. Price your products according to shipping costs

You might consider delivery when figuring out your profit margin for a given product pricing. If you have a high average order value, you can also raise your price without taking full delivery into account.
For example, offering an item for $15 plus an extra $5 shipping could cause a customer to abandon their cart. However, businesses can raise the price to $20 and give the illusion of free shipping.

This is, of course, a carefully balancing act. Of course, there must be cautious balancing in this. If you raise your pricing too much, your rivals will notice and cut their own prices to win your business. If you don’t raise prices enough, and shipping costs will eat away at your profit margins.

2. Calculate the exact shipping cost

One way to make it possible is to charge your customers exactly what it will cost to ship them if free shipping isn’t an option for each shipment or isn’t on the card. customers pick the item that best satisfies their requirements.

For example, a customer who needs an order to arrive by a specific date may be willing to pay $20 for expedited shipping, but a customer who wants to save money and wait a few more days may be more likely to convert. than if they could choose the $5 shipping option it would take a little longer.

3. Offer a fixed price

Your third option is to offer a flat rate for every package or a flat rate for the weight range and total order.

For example, The Sill, a furniture company, charges a flat shipping fee. Fees vary depending on order value.

This flat rate shipping method requires a bit of preparation to figure out your average shipping cost.To avoid overcharging or overloading your clients, you should adhere to this best practice. Once you get the right price for your flat shipping, you may end up with a slightly higher or lower actual shipping cost, but it will eventually balance out.

4. More alternative delivery methods

E-commerce shipping is no longer limited to third-party service providers. With trying to choices like curbside pickup and local delivery, among others, you can control your own shipping. These methods can attract local clientes and are a great way to connect with your local client base.

During the COVID-19 economy, businesses have furnished physical isolation measures to limit person-to-person contact. Consumers need an efficient way to keep shopping and support local businesses.

5. Provide additional utility items

One of the ways it manages to offer fast and free shipping to members is with additional items. It’s not possible to ship add-on items on their own, as their low price tag won’t match the cost of offering free shipping. Instead, customers must purchase products over $25 in order to receive their additional items.

You can take inspiration from them and create some extras for your lower priced products instead of letting them ship on their own. This will not only increase your average order value, but will also ensure lower priced items don’t eat up your profit margin as you ship your clients free.

Conclusion

It’s getting harder and harder to stand out from the competition as online shopping has become so popular lately. Because of this, offering Shopify free shipping to customers is a great method to keep them buying from your store. This article showed you strategies for offering free shipping on your Shopify store to drive more sales.

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